Forget Voting - 'American Idol' Viewers Score Chance to Win During Show's Premiere
KFC to Give Away 10,000 Buffalo Snackers via 'Unique' TV Spot Airing
January 17 During 'American Idol' Commercial Break
LOUISVILLE, Ky., Jan. 11 /PRNewswire/ -- Viewers who tune into
"American Idol's" January 17 season premiere will catch more than missed
musical notes and cantankerous comments from the judges. For one night
only, KFC will offer these viewers the chance to win with the brand's
latest television commercial for its popular Buffalo KFC Snacker(R)
sandwich.
Instead of the Buffalo KFC Snacker commercial currently airing on TV
screens nationwide, KFC will run a slightly different version of the spot
-- one time only -- during the show's January 17 season premiere. After the
commercial airs on January 17, the first 10,000 viewers to log onto
http://www.KFC.com and correctly identify the difference between the two
commercials will win. Each of the 10,000 sharp-eyed Snacker fans will
receive a $1 KFC gift check to enjoy a complimentary Buffalo Snacker (tax
may be extra) at any participating KFC location.
"This is a product that was originally launched with a TV commercial
hidden message, so KFC fans expect to see the Buffalo KFC Snacker
advertised in a unique way," James O'Reilly, Chief Marketing Officer for
KFC. "We're encouraging KFC lovers everywhere to tune in, watch and win
with this latest twist on our national Snacker advertising."
A Sneaky Snacker Tradition
Last year, KFC launched the Buffalo KFC Snacker, the first extension to
the best-selling Snacker line of value-priced sandwiches, with the
first-ever documented hidden message in a national TV ad. The company
followed up by hiding the punch line to a "cheesy" joke in an ad debuting
its Ultimate Cheese KFC Snacker. Today, KFC continues the tradition with
this national challenge.
The Buffalo KFC Snacker is part of KFC's best selling Snacker line,
which also includes Crispy, Honey BBQ and Ultimate Cheese. The Buffalo KFC
Snacker features KFC's signature, 100 percent chicken breast strip dipped
in an authentic Buffalo sauce and is freshly prepared with crisp lettuce
and served on a warm sesame seed bun. Visit
http://www.KFC.com for more
details about the Buffalo KFC Snacker.
About KFC
KFC Corporation, based in Louisville, Ky., is the world's most popular
chicken restaurant chain specializing in Original Recipe(R), Extra
Crispy(TM) and Colonel's Crispy Strips(R) with home-style sides, Honey BBQ
Wings, and freshly made chicken sandwiches. There are more than 14,000 KFC
outlets in more than 80 countries and territories around the world, serving
some eight million customers each day. KFC Corporation is a subsidiary of
Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM)
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