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Originally Posted by ChrisKellieFan
I voted yes only because I hope it does even though so far I have serious doubts because I haven't seen the marketing needed to make it happen, at least not anytime soon. I don't want it to go platinum just for the sake of going platinum, without the retail sales to back it up. So far, since they haven't tried much it seems like the label does not even want it to go platinum. There are a number of things that could and should have been done to increase sales that were not done. Taylor Swift's label did all of those things and that's why her album is headed towards 3x platinum and she's winning awards. It's unreal that Kellie's label didn't even do enough to make her album just 1x platinum by the end of 2007 like Joe said would happen.
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Quote:
Originally Posted by ChrisKellieFan
I should correct my post. Not only were there a number of things that could and should have been done to increase sales that were not done. We also saw some ridiculous things done to decrease sales or keep them low, like raising the Amazon.com price to $15.99 and Walmart.com to $15.88 shortly after the label started sending her myspace visitors to Amazon and just when Christmas shopping started. If they wanted to increase sales and go platinum they would have lowered those prices not raised them. I didn't see anyone else's prices go up, theirs went down.
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This is why some of us are so frustrated with the inexplicable handling of STG. The marketing strategy, as far as I can determine, has been remarkably ineffective. Maybe it's because there hasn't been any strategy.
What on earth could be their motive for not wanting STG to do well? Maybe they just don't care whether or not it goes platinum. Perhaps they simply don't consider Kellie worthwhile for serious investment consideration.
But whatever the reason is for what we perceive, accurately or not, as absurdly horrendous and incomprehensible marketing for STG, I just wish we could get some kind of explanation! Maybe there's some rationale for the lack of promotion, although I can't fathom what that might be.